Effect of Facility Quality and Social Media Experience Mediated Positive Emotions and Social Media Engagement on the Revisiting Intention
DOI:
https://doi.org/10.59890/ijels.v4i7.39Keywords:
Facility Quality, Social Media Engagement, Revisit IntentionAbstract
This study was conducted to analyze the impact of facility quality and social media experience on the revisit intention, with positive emotions and social media engagement serving as mediating variables, at the Surabaya Zoo. A sample of 207 respondents who had previously visited the Surabaya Zoo and viewed its content on social media was selected using a purposive sampling technique. Data was collected via a validated and reliable questionnaire and analyzed by using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that facility quality and social media experience have a significant positive influence on the intention to revisit, and that positive emotions and social media engagement act as mediating variables in the relationship between facility quality, social media experience, and the intention to revisit.
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