Environmental Communication and Community Participation in River Conservation
DOI:
https://doi.org/10.59890/ijels.v4i5.18Keywords:
Environmental Communication, Awareness, River Cleanup, Community, EducationAbstract
This study examines the environmental communication strategies implemented by River Cleanup Indonesia through the Saturday River School Program in RW 05 Lio Genteng, Bandung. Using a qualitative case study approach, data were collected through interviews, participatory observation, and documentation. The findings reveal that storytelling, role-playing, community clean-up activities, and simple visual media effectively increased children’s environmental awareness and encouraged behavioral changes related to river cleanliness and waste management. The program also strengthened community participation by using culturally familiar language and interactive educational approaches. The study concludes that community-based environmental communication can effectively foster ecological awareness and promote sustainable environmental behavior within densely populated urban communities.
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